Pero la digitalización no se refiere únicamente a estar en redes o poder realizar las firmas de los presupuestos en una tablet. Implica un cambio de mentalidad y poner en el centro de todo al cliente.

Este libro está enfocado desde un punto de vista práctico. No pretende ser la biblia del marketing, sino un libro de referencia para aquellos que quieran aprovechar la posibilidad que nos ofrece el mundo online.

Desde la parte más básica hasta la más avanzada, se irá realizando una estrategia online para cada clínica veterinaria, y así mejorar su comunicación con clientes actuales y potenciales.

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All the relevant aspects of PRP application are described in this Illustrated Guide. In addition to basic principles, possibilities and limits, it also provides a practical presentation of current systems for PRP harvesting. The focus is on the systematic treatment of the face, neck, décolleté and hands. Striking photographic case histories extending over the course of several months demonstrate both the potential and the limitations of this method. In addition, this book contains a comprehensive sample patient information sheet, together with documentation aids. The aim of this book’s authors is to equip potential practitioners with all the necessary information, putting them in the position of being able to perform PRP treatments in aesthetic medicine.

Authors

Dr Bernard C. Kolster MD is a physiotherapist and physician. He is the founder and co-editor of the Illustrated Guide series on methods and procedures in aesthetic medicine at KVM Publishing. Together with Professor Uwe Paasch MD, he works at a private medical practice specializing in aesthetic treatments in dermatology.

Professor Uwe Paasch MD has been working in the field of dermatology for over 20 years. He heads up the Training Centrefor Andrology at the Leipzig University Department of Dermatology and, in addition to his university duties, he runs a dermatology practice specializing in conservative and surgical dermatology, dermatological laser therapy and medical/dermatological cosmetology. Apart from his activities in practice-based therapeutic dermatology, he conducts research into both experimental and established methods and their effects at the clinical, macroscopic and histologic level.

La entrada Illustrated Guided to Collagen Induction with Platelet-Rich Plasma (PRP) se publicó primero en Medical Division Books S L.

Part I

Chapter 1. Introduction

• Abstract

Chapter 2. Why Horses? What is Equine Therapy?

• Abstract
• The Therapeutic Benefits of the Human-Equine Bond in Equine-Assisted Interventions
• “Equine Therapy”: The Need for Clarification
• Therapy Versus Therapeutic
• The HERD Institute Model of EFL
• Equine-Assisted/Facilitated Therapy
• What Is Equine-Assisted/Facilitated Psychotherapy?
• The HERD Institute Model of EFP

Chapter 3. Philosophical Foundations

• Abstract
• Philosophical Relevance
• Phenomenology and Embodiment
• Buber’s I-Thou
• Buber’s I-Thou and Horses

Chapter 4. Theoretical Foundations

• Abstract
• Broadening Horizons and Digging Deep
• Core Theory
• Embodiment and Authenticity
• The Embodied Relational Self

Chapter 5. Theoretical Foundations II: Where Does the Horse Fit in?

• Abstract
• The Magic of Horses
• Projection/Mirroring
• Attachment
• Groundwork
• Mounted Work

Part II

Chapter 6. Ethical Practice in EFPL

• Abstract
• The Professional Relationship
• Discussion on Safety and Ethics
• The HERD Safety Protocol
• Safety Around Horses
• A Safe Therapeutic Relationship
• The Role of Assistants
• A Safe Place
• Leveling the Playing Field: A Place in the Herd
• Ethics of Working With Horses
• Horsemanship Development
• Horse Suitability

Chapter 7. The HERD Model of Equine-Facilitated Psychotherapy

• Abstract
• Stage One: Sharing Space
• Stage Two: Release and Expand
• Stage Three: Deepening
• Stage Four: Coming Home
• Stage Five: Integration
• Summary

Chapter 8. The HERD Model of Equine Facilitated Learning

• Abstract
• Scope of Practice
• The HERD Model of EFL
• Experiential Learning
• Stage Two: Relating
• Stage Three: Integrating
• Themes, Culture, and Language
• Summary

Chapter 9. The HERD Model of EFP in Action

• Abstract
• You Had Me at Hello
• New Beginnings: Taking the First Step
• Case Studies
• Release and Expand
• Revisiting the Lessons Learned
• Back and Forth
• Case Study 2: Embodied Touch
• Case Study 3: The Language of Love
• Case Study 4: One Breath, One Movement
• Case Study 5: Integrating the HERD Model of EFP with Humanistic Play Therapy
• Case Study 6: Sinking into Support
• Case Study 7: We Are All Connected
• Case Study 8: Working with Veterans
• Conclusion

Chapter 10. The HERD Model of EFL in Action

• Abstract
• Case Study 1: Creating a “ME”-Shaped Space
• Case Study 2: A Bubble of Two
• Case Study 3: Anticipating Needs
• Case Study 4: Everyone Wants to Belong
• Case Study 5: Resilience and Vulnerability
• Case Study 6: Just Sniff
• Conclusion

Part III

Chapter 11. Horse Sense, Business Sense

• Abstract
• Starting Equine-Facilitated Work
• Setting Up Shop
• Human First Aid Kit
• Equine First Aid Kit
• Where Are You Going to Do the Work?
• Fee Structure
• Networking and Marketing
• Demonstrations and Workshops
• Conclusion

Chapter 12. Final words

• Abstract

La entrada Equine-Facilitated Psychotherapy and Learning The Human-Equine Relational Development (HERD) Approach se publicó primero en Medical Division Books S L.

La entrada Manual de electrocardiografía clínica canina. 2 edición se publicó primero en Medical Division Books S L.